PRSay

DECEMBER 7, 2023

According to our report, if your client has an announcement or initiative that incorporates corporate social responsibility (CSR); environmental, social or governance (ESG); or diversity, equity and inclusion (DEI), the next generation of journalists will want to know about it.

Journalism 187

Journalism Real Estate Survey Report 187

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

MAY 6, 2020

Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. Some examples include: Thought leadership videos offering advice to customers.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62