Automotive Creativity Leadership Storytelling 
Contently - Strategy
JULY 28, 2021
According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. Helping shoppers. ” It’s working.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part. Inspiring through storytelling.
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