This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Automotive Remove Consumer Remove Leadership Remove Storytelling
article thumbnail

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key.

SEO 119
SEO Automotive YouTube Video 119
article thumbnail

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part. Inspiring through storytelling. Building loyalty.

Publicity 255
Publicity Storytelling Automotive Software 255
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 59,000+ Insiders by signing up for our newsletter

About
Awards
About
Editions
Awards
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024