Remove Automotive Remove Brand Remove Local Remove Radio
article thumbnail

5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239
article thumbnail

11 Tips for Choosing a Press Release Newswire

PR Fuel

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience.

Writing 52