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Barbie dominates August brand coverage

NewsWhip

This latest viral story isn’t based on tradition, however, and instead reignites a comms crisis Burger King faced last summer that resulted in massive public support for an employee who was believed to be under-appreciated. Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Take your time.

Ethics 81
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. That could be an event or through content, social media, traditional news, and much more.