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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.

B2B 159
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job? Betsy Andersen.

Apparel 106
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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8% Ready for it?

Company 110
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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Bill Nielsen, retired Chief Public Relations & Communications Officer for Johnson & Johnson, believes that the PR and journalism industries share a common currency: dedication to facts. As we have seen, flawed journalism and phony corporate speech will only weaken public confidence and degrade the national conversation.

Corporate 213
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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.