Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 24, 2017

Sysomos is a tool that can be used to track online discussions around specific terms and phrases associated with the crisis. The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

FEBRUARY 14, 2023

A Tech PR agency can help to craft a message that is consistent, reliable and relevant, while also leveraging new technologies and trends to ensure maximum reach. Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation.

Strategy 62

Strategy Brand Branding Technology 62