Ban DTC Ads? No, But Physicians Have Some Tips for Pharma Marketers
ISEBOX
FEBRUARY 2, 2017
Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned.
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