Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. The local media picked it up and covered the story.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

JULY 24, 2018

Here’s a good exercise. Truth is that a lot of your pitches are going to be met with radio silence. You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. That’s what regular people do.

Pitching 40

Pitching Media Small Business Writing 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88