Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Newsfile

JANUARY 24, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We PR grows more in demand. Data-driven PR. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Newsfile

JANUARY 30, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Digital Advertising – Specifically starting with paid social media promotion. Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60