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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement.

Trends 105
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IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Public relations will be impacted by data science in several ways. . — Christopher Penn (@cspenn) May 17, 2017. Christopher S.

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