Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 85

Privacy Data How To Big Data 85

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). This fully extends to the development and application of data.

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology.

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain.

Reputation 305

Reputation Privacy Data Advertising 305