Stephen Waddington

JUNE 21, 2018

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. The skills, technology and workflow used in media and public relations are converging. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103