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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96
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How to Prepare a PR Crisis Plan

Prohibition

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? For more interesting articles from us on PR in a crisis check out some of our other articles: The Top Ten PR Crises of 2021.

Crisis 62
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How will the new UK residential property developer tax work?

Practical Law Construction

On 29 April 2021, the government published a consultation on what is to be called the Residential Property Developer Tax (or RPDT). The plan is for the tax to be introduced from April 2022 (through inclusion in the 2021 Autumn Finance Bill) and to raise at least £2 billion. This tax on developers is but one part of these measures.

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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. His first graduation was from Prague University on International Economic Relations. Decades ago, Late Konrad Hilton was asked, what is important for a hotel to be successful?,

Ethics 52
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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Mr. Behar analyzed and clarified more about the advantages of Seychelles as a tourist destination in 2021 and noted the forecasts that by the end of April, Seychelles will be a COVID-19 free destination. Hotels and restaurants will come back to life, since most of them are currently closed. What will be mandatory for the tourists?

Tourism 52
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 170
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Maxim Behar for NOVA TV (Day 3): Covid-19 for Political Abuse

Maxim Behar

In our country, "We continue the change" is not a party, but only a project without it being clear whether it will become a party, and two of the potential partner formations have serious internal problems after the vote. Well, of course - 2021. Host: There is also a lot of civil resistance against these measures.