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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146
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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 62
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel. The smart design of the site makes it easy for Marriott’s audience to browse hotels and relevant activities when they’re researching a destination.

Travel 96
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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. If not, contact the Consumer Technology Association (CTA) to get your spot. Looking back, if your company participated, can go a long way to making 2022 even better.

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How to Prepare a PR Crisis Plan

Prohibition

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.