Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” Marketing Analyst, Marketing Technology. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60