Remove 2014 Remove Leadership Remove Print Remove Storytelling
article thumbnail

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124
article thumbnail

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 2 Kathi Kruse.

Marketing 251
article thumbnail

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60
article thumbnail

The Top 10 Books of 2016 (According to Zude)

ZudePR

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. Hot off the printed press. P.S. Cialdini brought out a follow-up book in September 2016. It’s on my bookshelf.

Writing 84
article thumbnail

Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.