Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example. With more than 18.5

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130