Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. positive, neutral or negative) and prioritized according to potential reputational impact. Lead story in mainstream news.

Publicity 87

Publicity Banking YouTube Social Media 87

ReimaginePR

JUNE 18, 2015

In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. I’m only going to open that can of worms wide enough to let out a couple important stats.

Airlines 120

Airlines Viral Government Local 120

PRSay

APRIL 18, 2024

When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. Album: Reputation ) Prioritize relationships. How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Every move seemed like second nature, even then. “I

Leadership 184

Leadership Storytelling Viral Banking 184

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Believe in something.

Fashion 255

Fashion Reputation Social Media Branding 255

Stephen Waddington

AUGUST 27, 2018

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60