PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless
PRSay
JULY 1, 2022
About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.
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