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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. At least she was.

Brand 97
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Maxim Behar on the tensions and trends of the new political season in the studio of "Your Day" on Nova News TV

Maxim Behar

There was one coalition that was between NDSV, DPS and BSP, I think it was in 2005-2009. If something is written in a newspaper or broadcast, you can't react. I hope these people will really pull Bulgaria forward and I want to remind you the most important thing is the branding of Bulgaria abroad.

Trends 59
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Maxim Behar - special guest appearance in the local Shumen TV

Maxim Behar

And my next period is from 1985, when I was working in the newspaper “Rabotnichesko delo”, and one morning, as I was flipping through the pages, saw that the correspondent for Shumen, called Tsonyo Tsonev, sadly had passed away, may he rest in peace, very noble man. If not - we can organize a video interview.

Local 59
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This Morning with Gordon Deal. (~30

Radio 60
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2016: When PR Turned to the Dark Side

Flatiron Communications

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? It prefers live TV interviews (vs.