Cider sip or cider slip? Would you let a politician endorse your brand?
Stephen Waddington
NOVEMBER 29, 2019
Aligning a brand with a political party is a tricky business. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. At least she was.
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