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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. By 2015, the Conservatives won all six local seats.

Brand 97
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Maxim Behar on the tensions and trends of the new political season in the studio of "Your Day" on Nova News TV

Maxim Behar

There was one coalition that was between NDSV, DPS and BSP, I think it was in 2005-2009. One day, I think insults and breaches of ethics will be criminalized, something I am advocating in all sorts of international forums. If something is written in a newspaper or broadcast, you can't react.

Trends 59
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. What is Mass Communication?

Ethics 52
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112
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2016: When PR Turned to the Dark Side

Flatiron Communications

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? Media Walls Crumble: Brands Benefit (November 2012).