Cider sip or cider slip? Would you let a politician endorse your brand?
Stephen Waddington
NOVEMBER 29, 2019
Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. By 2015, the Conservatives won all six local seats.
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