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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

She started the company in 2004 as a side hustle before taking it full time five years ago. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. From engineer to PR pro.

Meeting 52
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded. Building a solo business.

Meeting 97
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Social Selling Secrets Masterclass

wiredPRworks

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Interview: craft a compelling and true-to-life storytelling narrative. Community Voice: What to say every day and in crisis mode. Visual Storytelling.

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NIL from a former student-athlete and professor perspective

Karen Freberg

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. For readers who do not know my background in track and field, I used to throw things (aka shot put, discus, and hammer) pretty far.

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Exposing PR’s weaknesses

PR Conversations

Others now describe themselves as storytellers, content curators or narrators. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc.