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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Back in 2003, I started HEADLINES and maintained it for 2 years. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig.

Blogging 183
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How to Prepare a PR Crisis Plan

Prohibition

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. Final Thoughts.

Crisis 62