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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

DECEMBER 10, 2014

Back in 2003, I started HEADLINES and maintained it for 2 years. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. “They interrupt people and they’re hard for most people to maintain. I’d rather have blog subscribers.”. I know this firsthand.

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Blogging Comparison eBook Case Study 183
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How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. There are people who are already familiar with your brand or product and have a large following of their own. You should approach individuals depending on the nature of the crisis.

Crisis 62
Crisis How To Crisis Management Crisis Communications 62
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