Remove 2003 Remove Local Remove Newspapers Remove Product Launch
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How to Prepare a PR Crisis Plan

Prohibition

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. Final Thoughts.

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