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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. So, if you are thinking about ‘back to school September’ or 2020 challenges and changes, and running a pitch process over the Autumn, then now is the time to start thinking ‘reputation in the round’ so that your comms dream team can deliver the breakthroughs you need.

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. Empire NY here to help us navigate the road to success circa 2002. “In For information or b-roll, write to Some Shmuck, VP of RLM Public Relations 212 741-5106 x14 or someshmuck@rlmPR.com. But then I remembered one. I can share.

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. We went on to receive awards and write bylines about social media contests. It was a risk that paid off in spades for us.