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How to build a budget PR tool stack and workflow

Stephen Waddington

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. Review your tool stack on a quarterly basis.

Tools 117
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Too often marketers become enamored with the latest trends and tools. With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Marketing predictions.

Marketing 168