Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity
Sword and the Script
MAY 22, 2018
What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. A second constant is messaging. Now it’s because attention is scarce.
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