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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. A second constant is messaging. Now it’s because attention is scarce.

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2022 PR Predictions

Landis PR

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

Trends 52
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How to Use Your Blog to Connect with Your Audience

ReimaginePR

While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Interviews. Testimonials. Over to You. What is your favorite way to connect with your audience on your blog?

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