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Rethinking the Customer Press Release: How to Make It a Win-Win | Business Wire Blog

Business Wire

And one of the best tactics for B2B brands to achieve this is the customer press release. Public relations is the art of securing trust at scale.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There are some caveats to note. Third, thank you to all who participated.

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LexisNexis Launches White Label Press Release Service [PR Tech Sum]

Sword and the Script

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. LexisNexis launches press release service. First, this is an opportunity for brands to fill the void.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Rethink writing: Michelle Messenger Garrett.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The goal is to make your team adaptable for increasingly fast changing communication requirements. Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The result? Better work, happier clients, and more time left to sell to other clients. Assign project teams.

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