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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. This means you must have a good reputation. Now the real question is, “Why do we need both?” Why You Need Both.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. PR can advocate for bloggers before you even contact us. I will respond, it just may take me longer to notice a PM there.

Pitching 233
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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. She edits media updates and writes influencer and industry features. How do you prefer to receive press materials?