ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help.

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Storytelling Insurance Insurance Film 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Why do we click on a catchy headline or keep reading past the lead sentences?

Storytelling 149

Storytelling Data Insurance Insurance 149

Stuart Bruce

OCTOBER 29, 2015

Think how much more compelling a story about yet another mobile app start-up becomes if it’s about overcoming the monster of an incumbent corporate cartel, or the rags to riches story of its founder, or her quest to be the best, which needed a voyage and return to achieve, with comedy and tragedy along the way, all after a traumatic rebirth.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story. No kidding!

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Storytelling Measurement Ethics Web 87

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Guest post by Davina Brewer. Banishment of the Business Barf. Down with buzzwords , no more word vomit. UnSucking of the corporate babble. It’s not all about you. It’s the product or service.

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Storytelling Publicity Comparison Local 66