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Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Where will you find these insights?

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Use press releases to spread awareness for a product launch or an important business milestone. You may use media outlets like radio or TV for your campaign. Draft an Eye-catching Press Release.

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3 Ways to Reach Campus Media with Content They Care About

Beyond PR

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

If after a few minutes you are still getting radio silence, end the call and work on rescheduling. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. This is a rare occurrence, but it happens. If the piece is not as timely, reschedule for a time that works for everyone.

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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. How are you approaching that?