PR Advantages of Pitching Trade Press
ImPRessions - Crenshaw Communications
MAY 22, 2018
Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. This adds up to coverage with greater relevance to the likeliest buyers.
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