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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Would you buy a car from that man? Reputation is personal

Prakkypedia

Reputation, of course, is central to the public relations profession. And when it comes to annual trust surveys, my husband’s profession is the perennial lowest rung of the trust ladder. And members of the media are used to it, ranking very low in trust surveys, themselves. It’s the kind of slur you get used to.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters. Use Multimedia to Tell a Better Story.