Ishmael's Corner

SEPTEMBER 30, 2014

Here are some of the choice passages that express the FT’s point of view followed by my three cents: - Ken Doctor, a news industry analyst who has studied the “muddying of the waters” between news and marketing, says of Chevron’s Richmond site: “There are not a lot of things that amaze me but that takes chutzpah to do that.”.

Journalism 150

Journalism Brand Branding Publicity 150

Ishmael's Corner

FEBRUARY 16, 2015

This way, they can increase the probability that those conducting online due diligence on their category will run into them in the virtual world. On the topic of publishing, if a B2B company calls out thought leadership as a marketing/communications objective, it should give strong consideration to investing in a blog.

B2B 60

B2B Social Media Company Media 60

Ishmael's Corner

MARCH 24, 2015

As you drill into the numbers beyond the music category, you find that niche programming — a byproduct of low barriers to entry — is thriving. It reminds me of the blogging market as a sphere of influence. Uncategorized radio outreach SEO VentureBeat visual storytelling' They empower people.”. I’d call that a stretch.

Radio 60

Radio Storytelling SEO Engineering 60

Ishmael's Corner

APRIL 14, 2015

Falling under the life-is-better-than-fiction category, the site essentially serves as a virtual companion for those eating ramen alone. . Nissin’s market research must have showed that a.) Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops' many people eat ramen solo, and b.)

Advertising 60

Advertising Advertising Storytelling Journalism 60