ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. The best relationships I have with my contacts in PR make it a point to do the following: • Review my magazine and/or website before making contact. Personalize a pitch. Mass e-mails beg to be deleted.

Agency 120

Agency Real Estate Print Pitching 120

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. Like all news junkies, when I find a Fortune magazine, I read it.

Journalism 41

Journalism Real Estate Print Newspapers 41

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. Many of those images show up in magazines, newspapers and blogs, she says. Choi agrees, “It has to be the same as what I’d see in a magazine.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. I remember when Chen May Yee pitched that story to me. reporter Jim Spencer, columnist Neal St. That was a good one!

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48