Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. million donated to national and local charities. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. I’m also concerned about the advice that may be being given by PR practitioners in many global and more local current affairs. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87