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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

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Fall into Business Development

Solo PR Pro

Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Use your expertise to tailor each of these tips with a storytelling approach. Get creative with thought leadership.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.