PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. praise-filled posts on Instagram. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is What is Newsjacking?
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