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Public Relations Strategies for Robotics Companies

5W PR

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40