article thumbnail

How to Effectively Communicate Your Rebrand

Cision

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success. Conclusion.

article thumbnail

5 Outside-the-Box Content Creation Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content?

article thumbnail

Beyond the Word: Why Visual Content Matters in Communications

Cision

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

article thumbnail

Data: More Than a Four Letter Word

5W PR

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68
article thumbnail

How to Effectively Communicate Your Rebrand

Beyond PR

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success. Conclusion.