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How to Effectively Communicate Your Rebrand

Cision

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Marketing collateral (product sheets). Start with your employees. Key objectives.

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Beyond the Word: Why Visual Content Matters in Communications

Cision

The numbers don’t lie when it comes to visual content in communications. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? In communications, concepts are more accessible to our brains when presented visually.

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Data: More Than a Four Letter Word

5W PR

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

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How to Effectively Communicate Your Rebrand

Beyond PR

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Marketing collateral (product sheets). Start with your employees. Key objectives.