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The Risky Landscape of Public Statements: When Silence Isn’t Golden

ImPRessions - Crenshaw Communications

Many have sparked a severe backlash. It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Any organization must carefully consider when and how they speak out on such fraught issues. But have things have gone too far? So, the evidence is mixed.

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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it. Social media is a powerful tool for people to digest and interact with information regularly. As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns.

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Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

Zuckerberg responded to the negativity, saying: “One of the most powerful features of VR is empathy. My goal here was to show how VR can raise awareness and help us see what’s happening in different parts of the world. I also wanted to share the news of our partnership with the Red Cross to help with the recovery.

How To 69
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#13: When brands are more trusted than media

NewsWhip

Paul Quigley, CEO, NewsWhip. Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. Tonia: Let’s go.

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