Remove en
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The original creator of the message has no control over how a message passes through a network or how it is modified en route. Its response has been a formal rebuttal.

article thumbnail

Who talks to (and about) colleagues like that?

PR Conversations

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. The knowledge economy, personal capital and emotional intelligence are three areas of extended focus in Stewart’s book on female leadership.).

article thumbnail

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. But it was Swift’s daring collaboration with last December’s Victoria’s Secret Fashion Show that demonstrated she could make any cross-brand deal work. Taylor Swift’s fan base?