PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. This can be clear in a business that receives real estate or insurance work from an established broker relationship. Hone in on and identify clean, measurable goals. Happy New Year!

Strategy 40

Strategy Communications Real Estate Insurance 40