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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6%

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Source: Code of PR Ethics? ). Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. (Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

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The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. President of Convince and Convert – a strategy consulting firm.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.