A telecom company holding a red carpet PR event? Verizon kinda pulled it off.
Communications Conversations
DECEMBER 16, 2014
Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. How did you measure success for an event like this? Make the red carpet fun! And, it was fun!
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