Remove Employee Remove Local Remove Measurement Remove Wireless
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. How did you measure success for an event like this? Make the red carpet fun! And, it was fun!

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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. These include shareholders, media, staff, suppliers, customers, and the local community. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.