PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview.

Product Launch 105

Product Launch Travel Interviews Writing 105

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. In a Daily Beast piece that asks “Will big service industry corporations finally be held accountable for the money they cheat from their employees?,”

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. It’s going to be front and center and everything that you learn as you intake a new employee. Why we need top to turn the mirror on ourselves.

Ethics 91

Ethics Groups Handbook Education 91

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78