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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. The Key Steps. Define goals. Nieman Lab.

How To 198
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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. These elements did more than educate—they told a story.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. The Key Steps. Define goals. Nieman Lab.